Free and Easy! Google's Homepage creation Tool "Google Sites"! [2021 latest version]

Speaking of homepage creation, the standard method is to ask a specialist or create your own with WordPress.

However, the homepage creation tool "Google Sites" provided by Google is also one of the options that should not be forgotten. In this article, I would like to introduce you to a surprisingly unknown "Google site".

 

Recommended for Homepage Creation About "Google Sites"

 

For those who want to know more about Google Sites, we will explain its features, advantages, and disadvantages.

 

1.What is "Google Sites"?

Google Sites is a homepage creation tool provided by Google, which boasts the top share in search engines. You can easily create your own homepage by using the dedicated page builder function.

Speaking of Google, in addition to search engines, Google Drive is probably famous. Like Microsoft Office, it is a convenient tool for creating documents, spreadsheets, and slide materials.

 If you think of Google Sites as these homepage production versions, there is no problem as an image. The layout and usability of the edit screens are similar, so if you are a regular user of Google Drive, it is very easy to get to.

 

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Of course, you can use it for free, just like any other feature of Google Drive. The URL is assigned like a general website, and there is no additional cost to publish the homepage.

It can be said that it is a cost-effective tool that allows you to create and publish a homepage for free.

 

There are two versions of the old version and the new version on the Google site in parallel. Please note that this article is based on the new version.

 

2.Benefits of Creating A Homepage On "Google Sites"

The biggest advantage of Google Sites is that it is very easy to create and publish a homepage.

WordPress is one of the world-famous website creation tools, but in this case, it is difficult to prepare the site creation environment.

 

・ Rental server contract

・ Acquisition of domain

・ Install WordPress

 

After going through such a process, you can finally get to the creation of the site. There are many things to remember when starting from scratch, and there are some costs involved.

In that respect, Google Sites does not require a server contract or domain acquisition and you can start creating a homepage with just a few clicks on the Internet.

 

You can easily create a homepage that is essential to Google Sites. Design templates are prepared in advance, and you can create intuitive content by dragging and dropping.

 

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You won't need the help of an internal engineer or specialist. In addition, it is linked with Google Drive, and the edited contents are saved at any time, so management is easy. With Google Sites, you can create and publish your homepage as if you were creating company materials.

 

3.Disadvantages of Creating a HomePage on "Google Sites"

The disadvantage of Google Sites is that the editing environment and features are limited. You can edit Google Sites only on your computer, and the supported web browsers are limited to Google Chrome, Firefox,

and Mozilla. If your daily browser is Internet Explorer or Safari, you should start by becoming a browser.

 

Also, be aware that basically you cannot set your own domain. Since the URL of the homepage will be

" https://sites.google.com/view

～", it will be difficult to operate it as a full-fledged in-house site.

 

Compared to a completely self-made site or WordPress, the degree of freedom in design and function is not high.

It will not be possible to implement functions that can build membership sites, reservation sites, and online shops, and it will be difficult to create fashionable sites that make full use of today's videos.

 

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It is also a drawback that the footer (at the bottom of the page) displays information that can be regarded as a promotion of the Google site, "Create with a new Google site-It is easy to create an attractive site."

If you want to create a completely original site, you should consider another method.

 

4. Those who would like to Recommend the use of "Google Sites"

Considering the advantages and disadvantages I explained, Google Sites will be effective when used for the following purposes.

 

・ Create an in-house portal site

・ LP creation for flow lines

 

When domains (URLs), functions, and layouts are restricted, it is not suitable for creating a product/service introduction site or a full-scale corporate site for the purpose of attracting customers.

Rather, it can be said to be the best tool when you want to create an internal site for the purpose of sharing information between companies. It is used like a so-called in-house portal site.

 

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Many people use Google Docs and spreadsheets to share information internally, but if the amount of information is large or the content is diverse, it is necessary to create multiple files.

As the number of files increases, it will take time to manage and browse. In that respect, it is possible to systematically organize various information on Google Sites, which can take the appearance of a homepage.

 

In addition, although it is not enough as an external site for the purpose of attracting customers, it can be expected to play a role as a flow line to guide to a full-scale homepage.

It is used as a so-called advertisement page. Anyone can make it simply, so when you want to promote a new product or announce a campaign, for For example, it is a big advantage that you can make it quickly without relying on experts and publish it immediately. Google Sites is a great tool when you want to create an in-house or simple homepage.

 
Let's create a Homepage Using "Google Sites"!

The appeal of Google Sites is that they can be handled intuitively, but from here on, we will explain how to use Google Sites so that you can create your homepage more smoothly.

 

Step 1. Create Layout

As a premise, you need a Google account to use the Google site, so if you do not have one, get one. Once you have an account, go to the Google Sites page and go to the edit screen.

 

https://sites.google.com/

 

You can also enter the edit screen from "New"-> "Other" at the top left of the Google Drive management screen. To create a new site, click on the four-color "+" icon at the bottom right of the screen. Creating a homepage on Google Sites is done using the following three tabs.

 

§  Insert

§  page

§  theme

 

You can create a homepage from any part but first, decide on the atmosphere of the entire site. When you open the "Themes" tab, you can choose your favorite design from 6 different themes.

The color of the site can be set freely, and the font style can be selected from 3 types. After selecting your favorite theme, switch to the "Insert" tab and move on to layout design. You can set the layout by dividing the page into arbitrary sections by using the "Layout" part on the Insert tab.

All you have to do is click on the template you like from the 6 layout templates. The template has

 

・ Image on the left and text on the right

・ Text at the bottom of each of the four images

・ Only images are lined up

 

There are various types such as, and the built-in layout can be freely replaced and erased, so it can be said that there are innumerable practical layout patterns.

Once you have decided on a rough layout, insert parts as needed. The Google site has a table of contents, buttons with links, dividing lines for separating, and so on.

In addition, you can change the width and background image of the header part where the page title is entered, and you can use your favorite image for the logo. Adjust these settings to suit your ideal image.

 

Step 2. Content Creation

Once the layout is decided, we will incorporate the essential content. The content incorporated into Google Sites is very diverse.

 

§  image

§  text

§  Youtube video

§  Google calendar

§  Each tool of Google Drive

§  Google Map

 

As the name suggests, the text is the part where you put the text, but you can separate the title, heading, and subheading, and by using it, the the composition will be sharp and easy to read.

This is the part that I want to pay particular attention to when building an information site.

 

In addition, each content can be freely replaced by dragging and dropping even after insertion, so it is good to incorporate it steadily without hesitation.

If you're curious about how it actually looks, you can see it with the preview icon in the upper right corner. Let's get closer to the ideal homepage while checking each time.

 

When creating an information site on Google Sites, it is easier to Search for information by separating pages for each product, department, and project.

If you want to increase the number of pages, select the "Pages" tab and click the "+" button at the bottom. Enter the page name in the window that opens and a new page will be generated.

Let's create the second and subsequent pages in the same way as the first page. Links to each page are always displayed at the top of the site. There is no condition on the number of pages that can be created.

 

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Step 3. Publishing the HomePage

When the page is completed, the homepage is finally open to the public. Click the "Publish" button in the upper right to open the settings screen. To publish your homepage, you first need to decide on an address (URL). As I explained at the beginning, in the case of the Google site, the URL

https://sites.google.com/view/

 is fixed at the beginning, and any character string is added after that. I will.

 

Also, at this timing, it is possible to set not to publish the site to public search engines such as Google and Yahoo. Don't forget to check it if you want to use it completely for internal use. Finally, click the publish button and you're done.

 

Introducing free Google content that is useful for homepage management

Google provides a variety of free content to help you manage your homepage. It will be an indispensable tool especially when the purpose is to attract customers.

 

Google Analytics

Google Analytics is a tool that can analyze various data on your homepage in an integrated manner. It is used in all site operations regardless of the type of business, business type, or business scale.

The data that can be acquired and analyzed is very wide, and the following items introduced as examples are only a part.

 

o   ・ Number of views (PV)

o   ・ Number of visiting users

o   ・ Bounce rate

o   ・ Stay time

o   ・ Number of visits by device such as PCs and smartphones

o   ・ Number of visits by country

Depending on the settings, it is necessary to acquire detailed data such as how a specific user transitioned to a page on the site, and from which page the user who decided to make inquiries or purchase services entered the company's site. You can also.

It takes time to understand what you can do, but if you want to improve your business through the homepage, it is an important tool that you can have a dedicated staff.

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Search Console

The search console is a tool that allows you to check the status of inflows from search sites to your homepage.

In order to stably collect access to the homepage, it is essential to increase the inflow from search sites such as Google and Yahoo!. In that respect, in the search console,

 

・ Page impressions by search word

・ Number of page clicks by search word

・ Ranking by search word

 

It is possible to thoroughly investigate the position of your company on search sites such as. Of course, you can check not only the numerical value of each search word but also the numerical value of the entire company site.

 By doing this, it is possible to identify the genres that the company has strengths on the Web and the search words that should be strengthened, which will lead to future improvements.

The search console and Google Analytics can be linked, and by linking them, you can also check the information on the search console with Google Analytics.

 

Keyword Planner

If the search console is to check the current status of the homepage, the keyword planner is an index when creating new content.

In content marketing, where pages are displayed at the top of the search to gain access, it is important how to incorporate the searched words into articles on the homepage.

At that time, I would like to utilize the keyword planner.

 

The Keyword Planner allows you to research the number of searches and related words for any word you want to know. For example, if you run a coffee shop, you may want to enter the word "coffee" or a compound word such as "coffee type" to research how much search volume you have.

Then, you can set a strategic path such as what kind of page is displayed at the top of the researched word, whether it is likely to be displayed at the top of the word, or whether there is a search word that is easier to display at the top.

This is also basically free to use, but you can get more detailed information by posting it in a tool called Google Ads.

 

[Summary]

For Those Who Create Homepages Using Google Sites

Google Sites is a great tool that makes it easy to create and publish your site without any expertise. With sophisticated and easy-to-understand editing functions, you will be able to create an easy-to-read homepage even if you are not confident in your design sense. One of the attractions is that it can be linked with various tools provided by Google. But on the other hand, we must not forget that there are limits in terms of functionality and layout.

 

 

The key to creating a useful homepage is to have a solid understanding of what your homepage should be built to achieve your goals and see if it's feasible on Google Sites.

Google Sites is inexpensive and hassle-free, so it can be the best cost-effective tool if it suits your purpose. On the other hand

 

・ I want to build a full-scale corporate website

・ I want to launch an EC site that can generate solid sales

・ I want to build an advanced in-house portal site

 

In that case, I have to say that the load is heavy. For such purposes, it is more reliable and promising to ask a professional vendor than to finish the Google site halfway as much as possible.

 

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